The new service lets the companies expand their customer journey and experience to Web3. The users can mint and sell NFTs in the Salesforce Customer 360 Platform and connect customer data to get a 360-degree view in both physical and digital environments.
Salesforce indicates that the new NFT Cloud does not support energy-wasting proof-of-work blockchains, resulting in 99% fewer emissions:
“In line with our net zero emissions commitment, and to help our customers reach or stay net zero, our NFT Cloud pilot will automatically calculate carbon emissions of blockchain options, and allow the user to offset the emissions through trusted, high-quality carbon credits.”
The company announced that the service is currently offered as a pilot program to a limited set of participants, but will be generally available at a later date.
For more information: https://www.salesforce.com/products/web3/nft/